Not every tool is worth your time. We work out which ones actually count for your business.
AI Workflow Coaching for non-techies
Build AI skills across your team. No tech jargon.
Fresh Dax helps individuals, and marketing, content, SEO and business development teams, put AI to work in the workflows they already have. Faster content, better data analysis, quicker reviews, and more getting done by the team you've already got.
No buzzwords. No parade of tools. Workflows that actually help, day to day.
AI without the tech jargon
Fresh Dax Coaching
1
Spot the use casesWe find the tasks where AI actually makes a difference for your team.
2
Build the workflowsOne-off questions turn into repeatable processes for content, data and communication.
3
Hand it to the teamYour team learns to use the workflows on its own, and to keep improving them.
4
Make it stickWith the processes written down, a clear structure, a review step and obvious next steps.
The gap
Between knowing AI and using AI.
Everyone talks about AI. New tools, new trends, new possibilities. But in the middle of a working week there's rarely time to test it all, work out what's useful and turn it into a process you can repeat. That's where Fresh Dax comes in.
Ideas turn into clear processes for content, data, reviews and communication.
Your team doesn't just work faster. It understands why the thing works.
Who it's for
For you. For your team. For getting better at this day to day.
Fresh Dax is for people and teams who want to do more than test AI. They want to put it to work.
For professionals & entrepreneurs
Build up your own AI skills and learn to get your daily work done faster, more clearly and with less help.
For marketing, content, SEO, BD & ops
Build shared AI workflows together, instead of everyone fiddling with their own prompts.
For SMBs & corporate teams
Get more out of the team you already have, instead of waiting for new headcount, expensive tools or specialists you can't find.
Use cases
What AI actually makes easier.
No buzzwords. We work on the tasks that are actually eating your team's time.
Content in hours, not days
Website content, landing pages, FAQs and updates take too long, and often have to be produced in several languages at once.
- Brief, writing, translation and a final check
- HTML-ready output with a proper SEO structure
More content in less time.
Get reviews moving
Nobody can say what's being briefed, what's being written, what's waiting for review, what's approved and what's already live.
- Workflows with Sheets, Jira, Slack or email
- Status, owner and next step visible at a glance
Fewer questions. Things ship sooner.
Turn exports into dashboards
Search Console, GA4, CRM and campaign exports pile up, and the answers you actually need aren't in any of them.
- CSV in, insights out
- Updates your management can read, with a decision at the end
Get big updates ready properly
Schema markup, FAQs, content blocks or page structures all need changing, across hundreds of pages.
- Spot the pattern and prepare the change
- Standardise the content blocks and check them
Faster, more consistent, fewer mistakes.
Delegate the daily updates
Status updates, briefs, summaries and slide decks eat time every single day.
- Train ChatGPT or Claude with context and examples
- Set up the recurring tasks once, then reuse them
A setup that actually pulls its weight.
Capture knowledge before it's lost
People leave, go on parental leave, fall ill or change roles, and how things actually get done walks out with them.
- Handovers and processes written down, with AI doing the drafting
- Processes, tools and the reasoning behind decisions, written down
The knowledge stays with the company.
These are the use cases we have already built. Have a look at the work samples →
How we set things up
Context engineering, not prompt engineering.
What decides the quality of what AI gives you isn't how cleverly you word the question, it's how much of your business it already knows. A setup without that context re-explains itself from scratch every session. It burns through your tokens, and sooner or later you hit the limit and simply can't carry on working. That's what we fix.
Claude set up for your tasks and your tools, and it grows with you instead of starting from scratch on every new project.
Your context, decisions and examples in one place, so nothing gets lost and nothing has to be explained twice.
A setup that isn't re-explaining itself burns far fewer tokens, so you keep working instead of waiting for your allowance to reset.
Sounds like a lot? It can feel that way at the start. We've set Claude up for several businesses already. If the setup is all you need, the Claude Setup Kit is a one-off job with nothing to commit to afterwards.
The offer
AI Workflow Coaching for marketing, content and business teams.
We help you or your team put AI to work in the workflows you already have. Real use cases, feedback, documentation, and workflows you'll actually use, for marketing, content, SEO, data analysis and business development.
Structure, AI know-how and the work getting done.
AI and workflow know-how
Structure and prioritisation
Getting the instructions right
ChatGPT and Claude set up around your work
A working knowledge of SEO, content and data
Documentation, and a team that can carry on without us
Real tasks, context and feedback from everyday work.
real tasks and examples
context about the business
feedback from daily work
tool access or screenshots
internal decisions and approvals
Your next step
Ready to actually put AI to work?
If you or your team want to do more than try AI out, the best place to start is one real task from your working week.