AI Overviews and ChatGPT are changing search. We show you what's actually happening on your site, and what's working against it.
Fresh Dax · The SEO agency with an in-house feel
More organic revenue.
Fresh Dax takes on SEO for your company, start to finish. Strategy, content, tech and reporting from one partner. Not an agency that sends you reports, but a team member who does the work. And while we do it, your team learns to get more out of AI.
8+ years of SEO experience. The AI workflows do the production. The judgement stays human, and senior.
Execution over slide decks
What You Get
1
SEO strategy & roadmapPrioritised by revenue potential, built from your GA4 and Search Console data.
2
Publish-ready contentWritten, translated and checked every month, in whatever language your market needs. All you do is approve it.
3
One dashboard with answersTraffic, rankings, AI referrals and revenue in one place, refreshed monthly.
4
A team that can run itThe workflows and SOPs stay with you, and your team learns to use them.
For companies hiring or briefing out SEO
Open SEO role or brief? Send it to us.
You'll get two or three real findings about your website instead of a standard CV. And what you're asking for is what we do every day: technical SEO, keyword and content strategy, on-page work, GEO and reporting, all from one partner.
The usual problems
Sound familiar?
If at least one of these is true, you're in the right place.
Organic is the one channel where your cost per lead falls over time. It just needs someone to build it properly.
A senior SEO hire costs six figures a year, whether you're in Switzerland or Germany. We fill the gap with a system instead, working from week one. Reporting comes with it, to help you decide, not to stand in for the work itself.
AI workflows in our daily work
Work samples instead of promises.
The SEO dashboard
The organic acquisition dashboard every marketing team wishes it had, here filled with made-up sample data: non-brand clicks, opportunities, risks, management report.
- GA4 + Search Console + SEO tool in one report
- AI traffic visible: ChatGPT and Perplexity referrals
- Extra modules to fit your business model
The content engine
Topics come from your own data. AI-powered production from brief to publish-ready, in any language.
- Search Console and GA4 show what's missing
- Brief, writing, translation, final check
- HTML-ready, with a proper SEO structure
- All of it documented, so everyone knows where things stand and what was changed
From idea to live in days, not weeks.
AI workflows in your team
We build the workflows together with your team, on your real tasks, and leave the skills behind.
- Real use cases for content, data and reviews
- Claude and ChatGPT set up properly, with your context
- SOPs and project setups your team can run without us
Scope
What we take on from day one.
Whether you're looking for an SEO freelancer, an SEO consultant or an SEO agency, it usually comes down to the same thing: someone who owns your organic visibility. That's what we do, for a fixed scope rather than billable hours. Strategic and hands-on, judged on revenue rather than on how busy we look.
SEO audit & keyword analysis
The audit covers tech, structure and content, plus keyword and search intent analysis with clustering. You see where you stand, and which searches actually bring in revenue.
Prioritised roadmap
Every action comes with a reason and an expected impact. You always know why something comes first, and you can defend it internally.
On-page optimisation
Meta data, internal linking, category pages. We either do the work ourselves or hand your developers a ready-to-build ticket, so nothing sits in a recommendations document.
Content for your market
Briefs, writing and optimisation in the languages your customers speak: German written for Switzerland and Austria specifically, English, and French, Italian or Spanish when you need them.
Visible in AI search
Schema.org, AI-readable structure, content worth quoting. So ChatGPT, Perplexity and Google AI cite you as a source, not just classic search.
Monitoring & reporting
Google Search Console, GA4 and your other SEO tools come together in the organic acquisition dashboard every marketing team wishes it had. We focus on impact rather than ranking lists, and we work directly with product, dev and marketing, inside your processes.
What you will never get from us: mass-produced content, off-the-shelf SEO packages, generic reports with nothing to decide on, structural changes made without asking you first, black-hat tactics.
SEO meets AI
We deliver SEO through AI workflows.
Our SEO isn't a separate thing sitting next to AI. Audit, content, data analysis and reporting all run through AI workflows: faster, more consistent, and backed by a second brain so nothing gets lost along the way. We set up the same systems for you too, within the SEO mandate or standalone with a monthly retainer.
1 Intro call, 30 min: we show you two or three findings about your website
2 Pilot, 4 weeks, fixed price: an audit plus 3 quick wins, built and live
3 Setup, 4-6 weeks: dashboard live, first content, roadmap
4 Ongoing, monthly: content, dashboard update, report with recommendations
5 Optional: your team learns to run the workflows itself
How it works
From the first call to a running system.
No twelve-month contract signed on faith. You start with a paid pilot: fixed price, real results on your actual website. After each stage you decide whether to carry on.
How We Start
Start small. You decide after every stage.
You start with a paid pilot: a fixed price and something real on your actual website. We only talk about more if that convinces you.
Pilot
Think of it as a trial period, only without the hire. Four weeks, fixed price: an SEO audit of your website plus three quick wins, built and live on your site rather than sitting on a slide. After that you know exactly how we work and what it's worth.
System Setup
Four to six weeks: dashboard live, the content pipeline running with the first pieces published, and a prioritised 12-month roadmap. The system is in place, and then you decide whether it keeps running.
Retainer
Every month: content in your languages, the dashboard updated, and a management report with recommendations. GEO monitoring, a second language and team training on the AI workflows are optional add-ons.
We don't sell hour packages. Either we take over your SEO completely, or we additionally build and maintain the AI systems, or both. Every offer is calculated individually, in CHF or EUR, depending on languages, sources and volume. We discuss the specifics in the intro call.
References
Results from actually owning it.
Every number here comes from roles with full SEO ownership over years, not from one-off projects. Anonymised by industry, names in conversation where confidentiality allows.
0 to 78,000 visits a month
The largest platform in a Swiss marketplace portfolio, built organically over roughly six years. Across the portfolio: 10+ platforms in 4 markets and 5 languages.
0 to 12,600 visits in 30 months
A younger platform in the same portfolio, from zero to 12,600 organic visits a month, still climbing.
+17% traffic, +25% revenue
International e-commerce brand, several European markets, including a technical migration.
Company-wide SEO strategy
Two years of cross-company SEO and consulting at one of Switzerland's largest insurers.
Who's behind it
SEO.
The whole
thing.
The whole
thing.
Fresh Dax is SEO that actually gets done: strategy, content and reporting from one partner, all visible in the dashboard.
- Execution over slide decks
- Proof over promises
- Enablement over dependency
About us
Senior strategy. Our own system. Run by the founder.
The founder
Lilli Julienne Horbach, founder of Fresh Dax and Senior SEO & AI Growth Strategist. 8+ years in organic growth, most recently running SEO and AI strategy across 10+ platforms in 4 markets, as a team lead with revenue targets. At Fresh Dax you work with her directly, not with an agency pool.
Why Fresh Dax works differently
Most agencies give you either strategy or delivery. Fresh Dax does both, because our workflows in Claude and ChatGPT take the production work off our hands: content, reporting and processes run in the system, and the judgement stays human.
What stays with you
The dashboards, workflows and SOPs end up belonging to you and your team. The point isn't to make you dependent on us. It's to leave you with a team that works faster with AI on its own.
+47% organic revenueOn average across a portfolio of 10+ platforms, from roles with real revenue ownership. Numbers from work we carried ourselves, not from a case-study template.
8+ yearsSEO and organic growth
10+ platformsmanaged across 4 markets
5 languagesde/fr/it/en/es content production
Team leadOKR-driven, enablement included
Frequently asked questions.
What exactly do you take on?
All of it: audit, keyword and search intent analysis, a prioritised roadmap, on-page work, content, GEO and reporting. Strategy and delivery from one partner, so you don't need to set anything up alongside us.
When will we see the first results?
Quick wins are usually measurable after four to eight weeks. Structural changes take three to six months. That's why we start with whatever pays off fastest, and you can watch every movement in the dashboard.
Is SEO still worth it when everyone asks ChatGPT?
More than ever. AI search cites websites that are technically sound and worth quoting. That's exactly what GEO builds: schema.org, AI-readable structure, and content that ChatGPT and Perplexity will cite as a source.
Which languages do you work in?
We work fully in German and English. We know the Swiss, German and Austrian markets and how to write for each of them, in tone and in substance. We also produce content and analysis in other languages, such as French, Italian or Spanish.
What does day-to-day collaboration look like?
We agree with you how often we talk and where, whether that's Slack, email or a standing review call. We work directly with product, dev and marketing, in your tools rather than alongside them. Like a team member, only without the hire.
Is there a minimum term?
We're looking for long-term partnerships, because that's the only way SEO works properly: the structural gains build over months, not weeks. Getting started is still low-risk, though. The pilot and the system setup both have a fixed price and a clear end date. We'll talk about the terms of the ongoing work in the intro call.
Other paths
Would you rather learn to do it yourselves?
Not every company needs us to take the whole thing on. Two other routes to the same systems, depending on how much you want to do yourself.
AI Workflow Coaching
We build the workflows with your team, on your real tasks rather than practice examples. After that you run them and extend them yourselves.
Set up your AI systems
Need a clean setup rather than ongoing support? We set the systems up once around what your business actually needs: context, the right tasks, connected to the tools you already use. After that they run at your end, with nothing to commit to afterwards.
Your next step
30 minutes. Your data. Two or three real findings.
The intro call is free and commits you to nothing. No twelve-field form either: tell us who you are and which website it's about, and we'll work out the rest on the call. Either way you'll come away with something concrete about your site.
One line is enough: company, website, what you need. Attach the job ad or the brief if you have one.
A direct line to the founder. Send a short message with your website; Lilli often replies faster there than by email.
Look around first
Click through the SEO & AI Dashboard. It shows what you'd be getting better than any text can.