AI Overviews and ChatGPT are changing search. We make visible what's happening on your site, and what works against it.
Fresh Dax · The SEO agency with an in-house feel
More organic revenue.
SEO consulting and execution from one hand: Fresh Dax takes over SEO responsibility for your company. Strategy, content, tech and reporting, not as an agency that sends reports, but like a team member who delivers. And while we deliver, your team learns to work more efficiently with AI.
8+ years of SEO experience. Our AI workflows handle the production, the judgement stays senior handwork.
Execution over slide decks
What You Get
1
SEO strategy & roadmapPrioritised by revenue potential, built from your GA4 and Search Console data.
2
Publish-ready contentCreated, translated and quality-checked every month, in whatever language your market needs. You only approve.
3
One dashboard with answersTraffic, rankings, AI referrals and revenue in one place, refreshed monthly.
4
A team that can run itWorkflows and SOPs stay with you, your team learns to use them.
For companies with an open tender
SEO tender open? Send it to us.
You'll get 2-3 concrete findings about your website instead of a standard CV. And your requirements profile matches our day-to-day work: technical SEO, keyword and content strategy, on-page implementation, GEO and reporting, all covered by one partner.
Sound familiar?
Does this ring a bell?
If at least one of these is true, you're in the right place.
Organic traffic is the one channel where cost per lead goes down over time. It just needs someone to build it systematically.
A senior SEO hire costs six figures a year, in Switzerland as in Germany. We fill the gap with a system instead of a hire, productive from week one. Reporting included, as a basis for decisions, not a substitute for execution.
Work samples · See for yourself
Work samples instead of promises.
You don't have to take our word for anything. Click through the dashboard and look at two of the systems running in our daily work.
The SEO dashboard
The organic acquisition dashboard every marketing team wishes it had, here with fictional sample data: non-brand clicks, opportunities, risks, management report.
- GA4 + Search Console + SEO tool in one report
- AI traffic visible: ChatGPT and Perplexity referrals
- Extendable with modules for your business model
The content engine
Topics from your data, production AI-powered from brief to publish-ready, in any language.
- Search Console and GA4 show what's missing
- Brief, creation, translation, quality check
- HTML-ready with clean SEO structure
Publish-ready in days, not weeks.
AI workflows in your team
We build AI workflow competence in your team and implement the workflows together. One example, the idea workflow:
- Your team posts in chat, where it already works
- AI structures, scores, checks duplicates
- Confirmed ideas land on the board, prioritised
More productivity, shipped before your competition reacts.
Scope
What we take over from day one.
Whether you're searching for an SEO freelancer, SEO consultant or SEO agency: it usually means the same thing, someone who takes responsibility for your organic visibility. That's exactly what we do, with a fixed scope instead of billable hours. Strategic and hands-on, with revenue relevance over activity count.
SEO audit & keyword analysis
Tech, structure and content in the audit, plus keyword and search intent analysis with clustering. You see where you stand and which queries actually drive revenue.
Prioritised roadmap
Every action comes with reasoning and expected impact. You always know why something comes first, and you can defend it internally.
On-page optimisation
Meta data, internal linking, category pages. We implement ourselves or deliver dev-ready tickets, instead of letting recommendations sit.
Content for your market
Briefs, creation and optimisation in the languages your customers speak: German with the specifics of Switzerland and Austria, English, and French, Italian or Spanish when needed.
Visible in AI search
Schema.org, AI-readable structure, citable content. So ChatGPT, Perplexity and Google AI name you as a source, not just classic search.
Monitoring & reporting
Google Search Console, GA4 and your other SEO tools come together in the organic acquisition dashboard every marketing team wishes it had. Focused on impact instead of ranking lists, plus collaboration with product, dev and marketing, right inside your processes.
What you're guaranteed not to get from us: mass content, off-the-shelf SEO packages, generic reports without concrete decisions, structural changes without alignment, black-hat tactics.
1 Intro call, 30 min: We show you 2-3 findings about your website
2 Starting phase, 4 weeks, fixed price: audit plus 3 implemented quick wins
3 Setup, 4-6 weeks: dashboard live, first content, roadmap
4 Ongoing, monthly: content, dashboard update, report with recommendations
5 Optional: your team learns to run the workflows itself
How it works
From the first call to a running system.
No twelve-month contract into the blue. The entry point is a paid pilot with a fixed price and results on your real website. After every stage, you decide whether to continue.
How We Start
Start small. You decide after every stage.
The entry point is a paid pilot with a fixed price and a tangible result on your real website. Only if that convinces you do we talk about more.
Starting Phase
Like a probation period, just without the hire: 4 weeks, fixed price, an SEO audit of your website plus 3 implemented quick wins, live on your site instead of on slides. Afterwards you know exactly how we work and what it delivers.
System Setup
4-6 weeks: dashboard live, content pipeline with first content and a prioritised 12-month roadmap. The system is in place; then you decide whether it keeps running.
Retainer
Monthly: content production in your languages, dashboard update, management report with recommendations. Optional GEO monitoring, a second language and team training on the AI workflows.
For context: bought separately (copywriting, translations, dashboard maintenance, senior consulting), this scope costs CHF 10,000-14,000 per month. An in-house hire, even more. We discuss the concrete conditions in the intro call, depending on languages and volume.
References
Results from real responsibility.
All numbers come from mandates with full SEO responsibility, not from one-off projects.
+30 to 500% traffic YoY
10+ platforms of a Swiss marketplace portfolio, +47% organic revenue on average, across 4 markets and 5 languages.
+17% traffic, +25% revenue
International e-commerce brand, several European markets, including a technical migration.
Company-wide SEO strategy
Two years of cross-company SEO and consulting at one of Switzerland's largest insurers.
Who's behind it
SEO.
But
complete.
But
complete.
Fresh Dax stands for SEO that gets executed: strategy, content and reporting from one hand, visible in the dashboard.
- Execution over slide decks
- Proof over promises
- Enablement over dependency
About us
Senior strategy. Own system. Run by the founder herself.
The founder
Lilli Julienne Horbach, founder of Fresh Dax and Senior SEO & AI Growth Strategist. 8+ years of organic growth, most recently responsible for SEO and AI strategy across 10+ platforms in 4 markets, as a team lead with revenue responsibility. At Fresh Dax you work directly with her, not with an agency pool.
Why Fresh Dax works differently
Most deliver either strategy or execution. Fresh Dax delivers both, because our workflows on Claude and ChatGPT scale the production work: content, reporting and processes run in the system, the judgement stays senior handwork.
What stays with you
Dashboards, workflows and SOPs belong to you and your team in the end. The goal isn't dependency, it's a team that works faster with AI on its own.
+30 to 500% traffic YoYAcross a portfolio of 10+ platforms, with +47% organic revenue on average. Numbers from real responsibility, not from case study kits.
8+ yearsSEO and organic growth
10+ platformsmanaged across 4 markets
5 languagesde/fr/it/en/es content production
Team leadOKR-driven, enablement included
Other paths
Rather learn to do it yourselves?
Not every company needs the full takeover. Two more paths to the same systems, depending on how much you want to take into your own hands.
AI Workflow Coaching
We build the workflows together with your team, on your real tasks instead of practice examples. Afterwards you run and extend the systems yourselves.
Claude Setup Kit
Guide, templates and videos to set up Claude at your own pace, fitted to your own business. The lightest entry into the same systems.
Frequently asked questions.
What exactly do you take over?
The complete SEO field: audit, keyword and search intent analysis, prioritised roadmap, on-page, content, GEO and reporting. Strategy and execution from one hand; you don't need a second setup next to it.
When will we see first results?
Quick wins are usually measurable after 4-8 weeks; structural effects take 3-6 months. That's why we start with the opportunities that show impact fastest, and you see every movement in the dashboard.
Is SEO still worth it when everyone asks ChatGPT?
Now more than ever. AI search cites websites that are technically clean and quotable. That's exactly what we build with GEO: schema.org, AI-readable structure and content that ChatGPT and Perplexity name as a source.
Which languages do you work in?
Everything in German and English. We know the markets in Switzerland, Germany and Austria and how to address them, in language and in substance. Content creation and analyses also in additional languages such as French, Italian or Spanish.
What does day-to-day collaboration look like?
We shape exchange, intervals and communication channels individually with you, whether Slack, e-mail or fixed review calls. We work directly with product, dev and marketing, in your tools instead of next to them. Like a team member, just without the hire.
Is there a minimum term?
We look for long-term cooperations, because that is the only way to do SEO properly: structural effects build over months, not weeks. Getting started still stays manageable, starting phase and system setup have fixed prices and a clear end. We discuss the terms of the ongoing cooperation in the intro call.
Your next step
30 minutes. Your data. 2-3 concrete findings.
The intro call costs nothing and commits you to nothing. No twelve-field form: tell us who you are and which website it's about; we'll sort out the rest in the call. Either way, you'll walk away with concrete observations about your website.
One line is enough: company, website, what you need. Attach your job listing if you have one.
A direct line to the founder: short message with your website, Lilli often replies even faster there than by e-mail.
Look around first
Click through the dashboard demo. It shows better than any text what you'd be getting.