SEO Dashboard · Möbelwerk AG

Reporting month June 2026 · GA4 (Organic Search) + Google Search Console + content plan

vs. previous month & previous year DEMO · all data fictional
68/100

Management report

Solid month with a clear pattern: non-brand demand is growing (+9.4% MoM), but conversion is lagging behind traffic. The biggest lever remains the French language version: 24% of search volume, but only 11% of organic clicks.

Score based on 4 factors: non-brand growth, visibility vs. competition, conversion, technical foundation

Non-brand clicks GSC
14,380
+9.4% MoM · +31% YoY
Organic users GA4
38,900
+6.1% MoM
Organic orders GA4
412
+2.0% MoM · CR 1.06%
Organic revenue GA4
CHF 187k
+4.8% MoM
Organic funnel · June 2026
Impressions
1.92M
 
→
Clicks
51,200
CTR 2.7%
→
Users
38,900
 
→
Orders
412
CR 1.06% · target 1.4%
Visibility vs. competition (non-brand, CH)
competitor-a.ch88
möbelwerk.ch64
competitor-b.ch57
competitor-c.ch41
Total clicks GSC
51,200
+7.2% MoM
Non-brand share GSC
28%
+1.4pp MoM
Avg. position GSC
14.2
-0.8 MoM
Indexed pages GSC
2,140
+38 new
Published content Plan
11
Target: 10 ✓
Avg. organic basket GA4
CHF 454
-2.6% MoM

Brand vs. non-brand (clicks)

Brand 72%Non-brand 28%

Clicks by language

DE 81%FR 11%IT 8%

Search volume potential by language

DE 64%FR 24%IT 12%

Non-brand clicks, 12 months GSC

Top opportunities: page 2, high volume GSC

Search termImpr./moPos.Clicks
esstisch massivholz schweiz8,40012.396
sofa online kaufen schweiz6,90013.171
table en bois massif suisse4,10017.812
bett 160x200 holz3,80011.464
canapé d'angle suisse3,20019.26
These 5 terms represent ~CHF 21k in untapped revenue potential per month (volume × expected CTR at pos. 1-5 × CR × avg. basket). Two of them are French: the FR content gap is measurable.
Findings of the month

✅ Working

Guide content drives 23% of non-brand clicks

The 6 new guide pages from May rank at an average position of 8.2 and are generating first orders.

+31% non-brand YoY

Growth comes from category pages, not from brand. Exactly the right direction.

🎯 Opportunities

FR gap: 24% volume, 11% clicks

French category and guide pages are missing or thin.

8 FR pages via the content pipeline, effort 2 weeks
14 terms on page 2

Reachable on page 1 by optimizing existing pages (structure, internal links).

On-page sprint before new content

⚠️ Risks

Conversion rate stuck at 1.06%

Traffic is growing faster than revenue. High-traffic category pages have weak product linking.

CR analysis of top 10 landing pages
AI visibility: 2 out of 10 answers

For purchase questions in ChatGPT/Perplexity, Möbelwerk is rarely mentioned; competitor A appears in 7 out of 10.

GEO setup: schema, entities, citable content
Action items · prioritized
1 · Start FR content sprint
Biggest single lever: 8 French pages, estimated +900 non-brand clicks/month within 3 months. Owner: SEO · effort: 2 weeks via pipeline.
2 · CR analysis of top landing pages
1.06% → 1.4% CR equals +CHF 60k revenue/year at the same traffic. Owner: SEO + shop team.
3 · On-page sprint for page-2 terms
14 terms, optimize existing pages instead of building new ones. Quick win before new content.
4 · Lay GEO foundations
Schema markup and citable content blocks for the 10 most important purchase questions. Runs in parallel with content.

Demo dashboard · Möbelwerk AG is a fictional company, all numbers are made up. Structure and logic match the production client dashboards by freshdax (GA4 + GSC + content plan, monthly). Contact: freshdax.io